Monthly Archives: August 2010

Wrong lesson from the gecko?

I’m sure Geico has a marketing research budget larger than the GNP of most small countries, so I hesitate to criticize – but what the heck, I’ll do it anyway.  I think their new TV commercials – e.g., “Does Geico … Continue reading

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If it weren’t for those pesky customers…

During the recent unpleasantness, AKA the Great Recession, lots of retailers cut costs by cutting SKUs.  At some chains, the cost accountants had a field day dumping items with insufficient inventory turns to generate as much annual “rent” for their … Continue reading

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